This promotional display poster for "The Fabulous Beatles" was to advertise Beatles postcards.
It would have been displayed in a shop selling the postcards. Most promotional items like this were discarded by shops after a short time once the product was less popular or something else had come along to take its place.
This striking item will go under the hammer in our Liverpool Beatles Memorabilia Auction in August and it carries an estimate of £100-£150.
