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Monday, 10 June 2019

Withdrawn Promotional Cassette and Promotional Lager Can

In 1986 Heineken lager ran a promotional campaign for a Beatles cassette. You sent away some ring pulls and covered the postage costs to get a copy. The promotion was ended when Apple started legal proceedings and EMI put a halt to it all. Heineken honoured any of the orders already placed.

Up for sale in our Annual Liverpool Beatles Memorabilia Auction is a copy of the cassette and one of the promotional lager cans.

The estimate for this lot is £30-£40


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