Apple Records had lots of promo items in the late 60s, including matchbooks that were given away as a keep sake to remember the address and contact details of the business. (Matchbooks were often the equivalent of a business cards or flyers in the days when smoking was more prolific)
This empty matchbook cover will be up for sale in our Annual Liverpool Memorabilia Auction this coming August with an estimated value of £40-£50
For contact details regarding valuations and questions about the auction click here.
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